What is Social Media Marketing? Social Media Marketing (SMM) is the process of using social media platforms to promote a business, build brand awareness, connect with target audiences, and drive sales. It involves creating and sharing content, running paid advertisements, and engaging with followers to establish a strong digital presence. An effective Social Media Strategy plays a crucial role in maximizing results. With billions of active users on platforms like Facebook, Instagram, LinkedIn, Twitter, Pinterest, TikTok, and YouTube, Social Media Marketing has become a powerful tool for businesses to reach potential customers globally. Why is Social Media Marketing Important? ✅ Boosts Brand Awareness Social Media Marketing helps businesses reach millions of potential customers by sharing engaging content, running ads, and leveraging influencer marketing. A strong Social Media Strategy ensures that your brand stays visible to the right audience. ✅ Drives Website ...